Optimus promotes Alive in one of the largest light box billboards with textile printing in Europe.
Taking advantage of the MATRIX FRAME structures in Avenida da República (Lisbon), which allow an easy interchange of the pieces of communication and use textiles with dye sublimation printing with extremely vivid colours, Optimus promotes the Alive 2014.
The Optimus Alive 2014 will take place between the 10th and 12th of July on the Passeio Marítimo de Algés (Oeiras) and welcomed several bands, such as “Interpol”, “MGMT”, “Foster the People”, “The Lumineers”, “Ben Howard”, among others.
The structure was designed and assembled by SIGN in 2010 and has been used in all the major campaigns of the brand, leaving the prints and assembly also to SIGN.
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