The Continente Party is the model to replace the usual Mega Pic Nic, an event organized by Continente, every year.
With the new concept, the brand is committed to several Continente Parties throughout the country, reinforcing the local proximity with the clients.
The first edition took place in Lisbon, in June, with the attendance of 500 thousand people.
This party celebrates Portuguese stuff; there were visits to the Continente Farm, with animals and plants, brand products’ tasting, attend and participate in showcookings with the Continente Chefs and, especially, there was always a lot of amusement.
Among many of these animations we highlight the pillows fights, workshops, straw labyrinth, trampolines, giant bubbles, face-painting, foosball, traditional games and a mega water slide.
In addition to the usual presence of singer Tony Carreira, the various stages brought different musical styles to visitors, as African sounds, zumba, hip-hop, among many others.
SIGN has produced and installed the gantries, the canvasses for barriers and the hanging publicity for the event.
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