"São Mateus" Fair
“São Mateus” fair is the big event of Viseu city and one of the most important in Portugal. It’s the oldest popular fair of the Iberian Peninsula with 624 years in history.
This edition of “São Mateus” fair was organized for the first time by “Viseu Marca”, aiming towards revitalizing some traditions, get some memories back and reinforce the identity of the fair.
“The country’s biggest popular event is changing to meet its past and to build its future. It’s a return to the origins and, at the same time, a factory of individual and collective memories for new generations.”
In this year’s edition it’s expected close to 1 million visitors, who will be able to enjoy a lot of animation, amusements, gastronomy and concerts.
On the main stage of the fair various Portuguese artists will perform, such as Mariza, Rui Veloso, David Carreira, AGIR, D.A.M.A., C4 Pedro, Carlão, The Gift among others.
Besides the representation in Wide Format Fabric Prints of the most emblematic works of Grão Vasco, SIGN also produced and installed octagonal prints in PVC Mesh, 16 personalized tents at Regional Craftsmanship sector and decorated the “Origens do Feirar” and “Gincanas na Feira” zones with adhesive vinyl and a video projecting structure in Matrix Frame.
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